Posted on 31 Mar. 2009, 3:00 PM by David Gosse
We think it is important to brand yourself or your company consistently across the major social network websites. That means getting the same username identity/URL as often as possible. It makes it easier for others to find you, but it also builds a cohesive marketing strategy that eventually does make it into the main search engines. It also keeps others from tapping into your success and brand jacking your efforts and identity.
So we think it’s important, but what do others think?
Well, recently Jason Calacanis offered Twitter $250,000 for a two year stint on the “suggested users to follow page” that’s displayed after a new user signs up for the service. Most of those suggested users do get followed and Jason thinks it would have netted him between two and ten million followers over the two year term. With that many followers, Jason figures he could drive about a million users per month over to his company website via his tweets so the $250k would have been well worth it.
We think this is only one of many examples of how social networking can be leveraged, but it shows there is a lot of value to your social brand and using namechk.com to secure that brand just makes a lot of sense. We hope you enjoy using the site.
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