Content marketing is becoming more relevant in business than ever. Whether it is an online-only business, or a large corporation, having a content marketing strategy is important in making people aware of your business. With so many internet users conducting research, shopping, or even sharing content with family and friends, creating the right content can be crucial.
Content marketing is cheaper than traditional marketing, such as renting billboards or producing TV ads. Plus, based on some of the statistics we prepared for you, the ROI for content marketing is significantly higher than more expensive marketing channels.
So, if you own a business or work at a marketing agency, the following content marketing statistics should help you promote your business while providing a deep understanding of why this type of marketing is effective.
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Highlights
- Content marketing costs 62% less than traditional marketing methods.
- 90% of organizations use content in marketing.
- 75% of marketers are investing in branded content creation.
- 78% of companies have a content specialist team that consists of 1 to 3 people.
- The top 3 skills for a content manager are social media, SEO, and strategy.
- 89% rely on organic search traffic as the most effective way for converting sales.
- Facebook and LinkedIn are tied for the most effective social media channels for content marketing.
- Headlines that use 10 to 13 words drive more traffic than ones with 7 words or lower.
- 86% of businesses use videos as a content marketing tool in 2021.
- YouTube was still the most used video platform for video marketers at 87% in 2020.
- 35% of people are willing to watch a 30 to 60-minute video if it is a webinar.
- Video content is twice as likely to be shared by people to their friends compared to blog posts and articles.
- Articles or blog posts with 3500+ words get 21% more traffic than shorter reads with 900 to 1200+ words.
- 61% of consumers prefer brands with online content.
- 52% of content marketing clients use content marketing to build customer loyalty.
Content marketing usage statistics
1. Content marketing costs 62% less than traditional marketing methods.
Not only does content marketing cost a lot less than traditional marketing methods, such as advertising on TV, radio, or renting a billboard, but content marketing also yields three times as many quality leads. It’s an effective complement to digital marketing.
Why is it more effective? Well, since more people are on their smartphones and computers instead of watching TV, they will more likely come across content on social media or when searching for something on their browser.
2. 90% of organizations use content in marketing.
Most organizations use content marketing, which says a lot about its effectiveness for getting inbound leads, subscribers, and increasing sales. If you have a company but you don’t have an online presence yet, building a website, social media pages, or even sending emails to your leads is an excellent strategy to use content marketing to your advantage.
Blogging is an excellent way to start, especially if your company is not ready to introduce video marketing yet.
3. 75% of marketers are investing in branded content creation.
If you have a brand, you can create a better following and boost customer loyalty by creating content about your brand. Content marketing is not just an investment to increase revenue; it is also an investment that can grow brand awareness.
Content marketing is meant to grow your online presence and make the majority of people online be aware of your brand, including your products and services.
4. 78% of companies have a content specialist team that consists of 1 to 3 people.
Content marketing does not have to be expensive. You do not have to hire marketing teams to come up with content marketing strategies and create the content. Most small businesses only have a few people, whether it is a content strategist, a writer, a video creator, or all three.
If your company is at its startup stage, one person can be in charge of various types of content. But as your company grows, you might hire a copywriter, designer, or even a visual content manager to keep up with your growing number of respondents.
Content marketing statistics about strategy
5. The top 3 skills for a content manager are social media marketing, SEO optimization, and strategy.
When hiring a content manager for your business, you need to make sure they understand marketing trends and have experience with marketing in general.
Social media is an essential aspect of content marketing efforts, so you need someone who is proficient, not only on Facebook, but also with Instagram, Linked In, Twitter, TikTok, and more.
They also need to have knowledge about SEO content creation, Google search, and of course, applying their knowledge into building a content marketing strategy that would work on desktops and mobile devices.
6. 89% rely on organic search traffic as the most effective way for converting sales.
Organic traffic is still the best way to increase sales. Many companies believe that buying leads is effective, but it does not work as well as getting organic traffic to your site or blog. What is the best way to get organic website traffic? Well, you need to focus on SEO and creating high-quality engaging content that is shareable.
People tend to share a good read or an entertaining video on their social media pages for their friends to see. And optimizing your content for search engines can make your blog posts or white papers on top of the list, which is what most people click on when searching for something on the web.
7. Facebook and LinkedIn are tied for the most effective social media channels for content marketing.
With so many people using Facebook, there is no surprise that it is one of the most effective social media distribution channels for content.
On the other hand, LinkedIn is also surprisingly a top distribution channel, because most professionals are on the platform to make connections and build their network. LinkedIn isn’t just a platform where you can look for prospects for employment, you can also promote your brand on this social media channel as it is just as effective as Facebook.
8. Headlines that use 10 to 13 words drive more traffic than ones with 7 words or lower.
It is interesting that longer headlines drive more traffic than headlines with 7 words or lower. Well, it is probably because you can summarize more information about a blog post or video with more words than less.
However, if you will be creating a headline, you need to make sure that it is not too long, and the words won’t be cut short on search engines. The ideal headline would be 10 to 13 words with 50 to 65 characters with spaces.
Content marketing statistics about video
8. 86% of businesses use videos as a content marketing tool in 2021.
Three is no doubt that more people would rather watch a video than read an article. And that is why most businesses, especially the more prominent ones, choose to create videos for their marketing content.
However, just because more companies rely on videos for marketing, it doesn’t mean creating articles and posting on social media platforms isn’t effective. Market techniques should vary.
9. YouTube was still the most used video platform for video marketers at 87% in 2020.
YouTube is still the number one video platform. And YouTube is not just a place where you can post video content, having a YouTube channel alone can generate revenue for your company because of the ads and other monetization channels.
YouTube is considered to be a search engine, so if you want to make your videos stand out and make it to the top of the search rankings, you can optimize the headlines, tags, and meta descriptions.
10. 35% of people are willing to watch a 30 to 60-minute video if it is a webinar.
If you have a business and you are thinking of making video content, make sure you do not make it too long, not unless it is a webinar where people can gain knowledge and certificates.
Not only will people be able to gain more knowledge about a subject and your company, they will also have certificates stating that they completed the webinar. It will entice more viewers, and you can have them on your channel longer for more ad opportunities.
11. Video content is twice as likely to be shared by people to their friends compared to blog posts and articles.
If you want your content to go viral so more people will know about your brand or business, it is good to know that videos are more likely to be shared on social media pages or direct messages, compared to blog posts and articles.
Make sure you create videos with beefy content and shot in high quality to make it more interesting to share.
Content marketing statistics about audience behavior
12. Articles or blog posts with 3500+ words get 21% more traffic than shorter reads with 900 to 1200+ words.
You would think that short reads will perform better than longer reads with 3500+ words. However, the data shows us that it may perform better than articles with shorter word counts.
However, you also need to keep in mind that the way the article is written plays a significant role in creating SEO-friendly content. Therefore, you need to make your articles more readable by dividing the content into sections using headings, bullet points, charts, and more.
13. 61% of consumers prefer brands with online content.
Brands with online content are more trustworthy than brands with just a store page. If you are thinking about taking your business online, you should consider creating a blog post that relates to your products.
You don’t necessarily need to promote your products in your blog, but make sure you create helpful content with subtle but marketing copy that makes sense.
14. 52% of content marketing clients use content marketing to build customer loyalty.
With more than half of marketing clients using content to build a loyal customer base, it says a lot about how content marketing can improve your brand. Content marketing ROI is real and with the right messaging, content marketing can drive more customers to your sales funnel.
If you are thinking about creating content, make sure it makes people see your brand in a different light. For example, don’t just create product descriptions. Instead, explain how your products work in the real world.
FAQs
What are the biggest challenges of content marketing?
Content marketing tactics can be challenging to learn, like how to produce high-quality content consistently, choosing the right channels, and understanding your demographic, to name a few.
As you progress in your marketing journey, you may want to use marketing automation, which can also be challenging to implement.
What is an effective content marketing strategy?
First, marketers plan an effective strategy with the right medium. Then, choose the right audience and create high-quality content.
Content quality is essential, but without selecting the right medium and audience, your effort in creating top-notch content would all be for nothing. Using these statistics, you will get an idea of how to find your demographic.
What is the difference between content writing and content marketing?
Content marketers will tell you that writing is part of content marketing. Writing is a great way to educate and entertain customers through blog content, landing pages, or social media profiles.
However, writing is just one piece of a larger content marketing strategy that incorporates many different mediums like video or podcasts. A positive ROI is the sum of all parts.
Is content marketing the only type of marketing a company should do?
No. Ideally, a company has a marketing budget that’s shared between several types of marketing, including content marketing, email marketing, and social media marketing.
Marketing takes many forms. You might connect with influencers to create campaigns, generate case studies for lead generation purposes, or create long-form content for a target audience. Marketing is more than simply content distribution, it’s about connecting with customers on a consistent basis to build lasting relationships.
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