A brand name is best thought of as a business’s personality that customers identify with to help remember their products or services. Small companies with small budgets may now compete with the biggest brands in the digital age thanks to social media and direct-to-consumer marketing opportunities. As a result, branding is more important than ever before.
Why a brand name generator is helpful
Makes brainstorming easy
Entrepreneurs often get attached to a business name or idea without vetting it properly with other people. A brand name generator is like having a hundred sets of eyes that help give users additional names to choose from. Just enter in a few keywords of interest, and the generator will come up with a list of names instantly
Before name generators, time was wasted by creating a list of names and calling friends and family to run the names by and get additional feedback. A brand generator eliminates the time and steps to generate ideas by using an artificial intelligence algorithm to compute name ideas.
Good financial investment
Coming up with a catchy business name can add value to a business by creating a brand and reputation that allows higher prices for similar goods as consumers.
Think about commodity items purchased at stores like Wal-Mart vs. Target. There is an expectation that consumers will pay a little more for the same thing at Target due to the strength of the brand Target has created over several years.
Things to consider when choosing a brand name
Conduct a business name search
One of the first things to do when zeroing in on a great brand name is performing a state search for the desired business name.
Check domain name availability
With the emergence of e-commerce and digital marketing, it is essential to reach customers from a well-thought-out domain name.
Unfortunately, businesses are often left disappointed to find out a high business name on their list does not have an available domain name.
One thing to consider is that if the desired dot com domain name is not available, emerging domain extensions like .org, net, and .io are becoming more commonplace as the internet ages.
Check trademark availability
One issue businesses run into is launching a brand name, becoming successful, and then run into trademark infringement issues.
Performing a thorough trademark search before selecting a business name is the best way to avoid running into any issues down the line.
To perform a trademark search, visit the Trademark Electronic Search System and see if there could be any similar names that could confuse customers.
Evaluate SEO competitiveness
Another thing that gets neglected when selecting a business name is evaluating the competitive landscape for SEO.
SEO stands for search engine optimization and indicates the website presence in search engine results.
Typically businesses learn about the effects of SEO after getting a business name up and running. Still, if they do the work on the front end to understand how likely a particular business name is to rank, it presents a unique way to stand out from the competition.
The easiest way to check on SEO competitiveness is to do a Google search for the business name idea that you are considering and review the domain name authority of sites in the top 10 rankings.
Pick a brand name that is easy to spell
Branding experts recommend picking a name that is easy to spell to eliminate confusion for customers. Customers use their phones to quickly locate and find businesses that they had good experiences at, and one of the easiest ways to get repeat customers is to select a name that is easy to spell and remember for the target audience.
Choose a brand name that scales
Businesses take on a life of their own over time and often pivot from original business ideas to new markets. Think of a perfect name that can identify with the business idea and scale into new markets or geographies.
Tips for choosing a great brand name
Use a business name generator
Business name generators can help brainstorm hundreds of business names in seconds. Coming up with a unique brand identity is a big responsibility, and a company name generator can provide numerous brand ideas that weren’t on the radar.
Keep it short
In addition to making a business name easy to spell, keeping it as short as possible is also recommended. Take a look at most apps on an iPhone. Odds are, most high-quality business names are seven letters or less.
Don’t forget that creating a new word for a business name is also an option. Companies like Reddit, Twitter, and Zillow are examples of unique business names that are now second nature in our vocabulary.
Evaluate logo designs for the name
One way to help choose the perfect business name is to select the top 2-3 words and get some logos made to determine how the business names look with different logos.
A simple way to do additional due diligence on business names is to speak with various people to get feedback on the name. While some biased parties may tell you what you want to hear, branch out and run the name by potential customers or acquaintances to get as much honest feedback as possible.
Evaluate social media competition
Social media has developed into its own internet search platform, and looking into different search volumes of potential topics is one way to get ahead of the competition. What is the search volume for hashtags of synonyms and keywords associated with the names under consideration?
What is the best way to start an online store for an e-commerce idea?
We recommend the Shopify platform for entrepreneurs considering setting up an online store. Shopify provides a one-stop-shop for entrepreneurs for web design, order fulfillment, inventory management through Oberlo, and endless plugins that make operating an online store
What are famous brand names?
The most popular brands in the world are Apple, Google, Nike, eBay, Disney, Coca-Cola, and Fed-Ex. All of these names are staples in our day-to-day lives and they took nearly 50 years to build.
What is a catchy business name?
A catchy business name uses creativity to create a lasting memory with a particular target audience. Thinking of a catchy business name is a great way to gain market share quickly and accelerate word-of-mouth marketing. Companies like OpenDoor, AirBNB, and Docusign have catchy business names that do a great job explaining what their business does in the primary name.
How do you register a brand name in the USA?
The best way to register a brand name is to file a DBA for the brand name that is of interest. A DBA (Doing Business As) is a pseudonym used by business entities that do not operate under their registered business name. For instance, a registered LLC name could be “Salon Studio LLC”, while the DBA name could be “Salon2Go” or some other catchy brand name.
What is the best way to come up with brand name ideas?
Pick ten names that are of interest and start evaluating the competitive landscape for the names under consideration. Try to stick with a unique character from the competition, easy to spell, and is less than seven words.
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