13 Email Statistics for Marketers in 2023

With many people communicating via email and the steady climb of email users worldwide, email marketing is still relevant to both businesses and consumers. And because of it, it might be essential for entrepreneurs to market their businesses through email marketing. 

If you are not sure where to start, gathering relevant data is what most marketers do these days. Entrepreneurs can improve their email marketing strategies to convert more potential customers and increase their sales by learning email marketing statistics. 

We all live in a digital world now, so older methods like hanging flyers aren’t the most effective way to spread awareness about your business anymore. 

No matter the size of your business and whether you sell physical products or offer services, the following email statistics might help your business grow for the better.

General email marketing statistics

1. An average of 293.6 billion emails were sent and received in 2018.

Now, that is a ton of emails going around globally, and you do not want to miss out. If you have a business, email marketing can be an effective route to take, especially if you’re going to communicate with many users. This statistic might not guarantee a high open rate, but it does give you a sense of what to expect. 

Even small companies need to send emails to reach their respondents. 

Consider creating high-quality emails to make sure they get opened because the data does not state whether these emails were opened or ended up in the spam folder. 

2. In 2021, there are approximately 4.147 billion email users.

Based on this report from The Radicati Group, almost every adult on the planet has an email account. Email marketing is such a common form of communication that it makes sense for businesses to use this platform to communicate with customers.

Having a high number of subscribers increases your chances of driving awareness and sales. 

Penetrating the email market and its billions of users may be more effective than social media marketing since most of your leads are your target market.

3. 47% of marketers rate email marketing as the most effective marketing method.

Since marketers have the most experience using email marketing strategies for advertising products and services, you can trust the 47% that say it is the most effective marketing method. Because it is not the only marketing channel, and products and services differ, it might not be the case for all businesses. 

Email marketing should be one tool in your arsenal. For some, email is the backbone of its digital marketing strategy. For others, email plays a smaller role. Each business must access its audience, product, and effective marketing methods to decipher how email fits into the marketing strategy. 

4. Email marketing gets a $42 return on investment (ROI) for every $1 spent.

Compared to mainstream marketing, this rate is very high. It is enough evidence to show you that email marketing can be very effective depending on your target market. And most of all, it shows us that investing money in email marketing and creating email marketing strategies is something to consider, whether you own a big or small business. 

What kind of investment is needed to get started? Start by researching an email marketing platform like Mailchimp, Constant Contact, or Campaign Monitor to compare pricing. 

Email marketing statistics for timing and frequency

5. Sending emails on the weekends has the lowest average open rates.

Since most people are not in front of their computers or busy doing something else on weekends, sending emails during these days is probably not the best way to reach your target audience. 

They might get to open your email on Monday, but by then, it might be on the bottom of people’s inboxes. The data shows that the timing of sending out promo emails is essential if you want to increase open rates. 

6. Most email traffic happens during autumn and winter. 

Autumn and winter have the most holidays, and because of that, people do more shopping during these seasons. As a result, this time of the year gives businesses higher conversion rates. 

However, you need to make sure you create a good marketing campaign to beat the competition. 

Also, you will also need to step up your game when it comes to delivering the products on time during the holidays. Most online businesses and eCommerce stores have a difficult time keeping up with their orders, so it is best to have a good handle on the system to gain more customers instead of losing them due to shipping and handling issues. 

7. 61% of business subscribers would like to receive one promo email every week.

Subscribers do want your emails. After all, they signed up for them, right? But, what’s the right number of emails to send? Subscribers expect to receive promotional emails, but they’re only looking for one a week. 

It’s not good to send too many emails. Sending too frequently could lead to a high unsubscribe rate or customers could flag your emails as spam. And, if you do send your subscribers emails every week, make sure you do not repeat old campaigns. Come up with something new each week to keep them interested. 

8. Tuesdays and Thursdays are the best time to send emails.

Monday is the start of the workweek, and most people are still thinking about the fun things they did during the weekend. Plus, because it is the start of the week, people might be busy planning their week’s events, so they’re less likely to open your email.

Friday is also a bad time to send emails because people might be excited to take the weekend off.  To be safe, email marketers can send subscribers emails on Tuesdays and Thursdays, which are the best days, according to statistics. 

Email marketing statistics for personalization

9. Segmented emails earned a 94% open rate compared to non-segmented emails that only reach 42%.

Segmentation divides your subscribers into small groups to create more personalized email campaigns. Email segmentation is a tactic that delivers more relevant emails and targets your audience with their preferred content, which is probably why it has a significantly higher open rate. 

It makes sense to segment and personalize your emails based on your customers’ wants. Sending random email blasts to email subscribers won’t help build customer retention. 

10. The worst email personalizations are recommending offers that don’t match interests, according to 34% of responders.

The reason for creating personalized emails is to get to know what your audience wants and send them emails that match those wants and needs to get a higher open rate. Before sending emails, make sure you have a good handle on your target audience’s interests for a better chance of making a sale. 

Many people find it annoying to receive emails that have nothing to do with their interests. If someone is into sports, for instance, only send them sports apparel and gear promotions for a higher email open rate. That being said, emails with discount codes will most likely make a sale than emails without promotional discounts.

Email marketing statistics for automation

11. An average of 51% of businesses are currently using email automation.

Because more than half of the businesses worldwide are using automation, you can also use it to efficiently execute email marketing campaigns and extend their reach to more people. The data shows that no matter what size your business is, you might want to consider using automation tools. 

Automation can help you send emails based on triggers. When a new subscriber joins your list, for example, that action can trigger the delivery of a welcome email. Automated emails can also help you send messages, like email newsletters, at a specific time or set emails to arrive in inboxes based on the subscriber’s time zone.

Abandoned cart emails are also set up through automation.

12. 47% of marketers state that email marketing automation is worth the price.

Almost half of the marketers state that email marketing automation is worth the price, which says a lot. So if you think email marketing is relevant to your business, products, and services, using automation is something to consider. 

Think about the time you spend personalizing, creating, and sending emails to hundreds or thousands of people. It could take up your entire week. Instead, you can use an autoresponder to do the job for you, enabling you to focus on the products and coming up with new ideas. 

Many of the major email service providers, like GetResponse, Litmus, or Omnisend, offer automation services, but they’re usually more expensive than the basic plan. 

13. 47% of people open emails based on the subject line.

No matter what the average email contains, and whether it is from a client, a friend, or a family member, every email needs a subject line. Most users do not trust most emails without one. 

So, when you’re crafting email subject lines why not make it personal? A subject line that has the subscriber’s first name in it, for example, is a nice touch. Personalized subject lines might include certain demographics. For example, the subject line might read, “72% of Jacksonville residents love this product.” The subject line uses a person’s location as a personalized touch. Even adding a personalized emoji is a unique idea.