Facebook has become a household name in the United States and has expanded its global reach to become a staple in more than 150 countries. It set the standard for social media interactions as it allowed people to connect with old friends, make new friends, and browse for products and services.
The company was not always super successful. The first version of it, called Facemash, was shut down by Harvard University after it was discovered that Mark Zuckerberg, its primary developer, violated university policy. He collected money for the social media service, which university officials said violated rules and prompted them to shut the site down.
Facebook, as people know it today, was founded by the team of Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin, and Chris Huges in 2004. All were students at Harvard. Facebook was titled as the largest social media network globally in 2012 with more than 1 billion active Facebook users. The company remains headquartered in Menlo Park, Ca.
For those who are looking to use Facebook to advertise, promote a business, or build your own personal page, it would pay to look at the following Facebook stats.
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Highlights
- There are 20 million daily active users on Facebook, as of 2012.
- Facebook has 2.89 billion active monthly users as of the Q2 of 2021.
- Facebook runs second in the most downloaded app.
- Men make up 57% of Facebook’s audience.
- 69% of United States residents use the platform.
- U.S adults who use Facebook earn more than $70,000 a year.
- More than 200 million small businesses use Facebook.
- 61.3% of Facebook users are millennials.
- 98.3% of Facebook users get on the platform using their phones.
- 36% of the Facebook user base gets their news from the platform.
- The typical Facebook user spends 19.5 hours on the platform app each month.
- The most discussed Facebook topic in 2020 was Kobe Bryant’s death.
- Facebook reaches 59% of all social media users.
- The U.S. has 240 million Facebook users in 2021.
- Facebook brought in $28.5 billion as reported during the Q2 of 2021.
Facebook statistics about usage
1. There are 20 million daily active users on Facebook, as of 2012.
Facebook usage statistics are pretty impressive. Facebook has 1.84 billion users who go on it every day. This number includes visitors to one of the big tech giant’s primary products which include Facebook, Instagram, WhatsApp, and Messenger.
Facebook hit the first 1 billion monthly active user goalpost in 2012 and hit the second goal of 2 billion active monthly users in 2017.
2. Facebook has 2.89 billion active monthly users as of the Q2 of 2021.
This is the highest rate of monthly users of a social media platform. These are users who have logged onto Facebook at least once over the past month, although many log in daily. Additionally, there are 3.51 billion people who use one of the social media’s core products monthly. This includes Instagram, Messenger, and WhatsApp.
3. Facebook runs second in the most downloaded app.
This statistic is only for the Facebook social media site and doesn’t include its other products. Facebook lagged behind TikTok in 2021 for most downloads but outranks TikTok in the number of users and other data.
However, Facebook Messenger also ranks high in the number of downloads coming in at number 7. That is understandable since users can’t get to their messages on the Facebook app or through its mobile app.
Facebook statistics about demographics
4. Men make up 57% of Facebook’s audience.
Women are lower with 43% of Facebook users being female. This is different from Instagram where the genders are more equally divided
Men, according to research at the University of California Berkeley, use Facebook and all social media as an interactive way to connect with friends. They also use it to build their influence, according to a Forbes article.
5. 69% of United States residents use the platform.
While that is an important statistic, another shows that most of the social media platforms daily users live outside of the U.S. and Canada. Facebook is also growing in Western Europe. That shows just how entrenched the platform is in other countries.
India leads other countries with the most Facebook users at 320 million users.
6. U.S adults who use Facebook earn more than $70,000 a year.
Studies show that 70% of Americans who use social media want to connect with others, find new content where they can engage, entertain themselves and share information.
The fact that wealthier Americans use Facebook makes it a prime sector to advertise higher-end products and services. Advertisers tend to see a fairly high engagement rate with Facebook advertising.
7. More than 200 million small businesses use Facebook.
Facebook has grown into a primary way for small businesses to build their brand and promote their products. One of the reasons for that is that Facebook allows businesses to have their own page for promotion for free.
Business owners can also interact with other businesses and within groups for free. This makes it an attractive way to advertise.
Another plus for Facebook small business users is the Facebook ads come relatively cheap and you can set your total budget or a daily budget so you never have sticker shock at how much your ad campaign cost.
8. 61.3% of Facebook users are millennials.
The under-35 crowd reigns on the social media platform in 2021. Of all the Facebook demographics, this is the biggest age group to use the platform.
The second-largest Facebook user demographic group is men between the ages of 18 and 24. which made up 13.8% of Facebook users. Millennials tend to utilize Facebook groups too.
Facebook statistics about user habits
9. 98.3% of Facebook users get on the platform using their phones.
The vast majority of Facebook accounts aren’t using a desktop to access the social media platform anymore. Getting on the platform through the phone app is so easy and also being able to access the platform’s mobile site lifted it above its competitors who didn’t take advantage of smartphone capabilities.
Part of Facebook’s phone advantage is timing. Smartphones came out as Facebook started some serious growth.
10. 36% of the Facebook user base gets their news from the platform.
This is the largest group stretching across all social networks. It is changing how people are looking at news and the type of news they are seeing. This also brings up discussions about censorship of news that Facebook doesn’t agree with or the use of fact-checkers on certain stories.
Facebook is attempting to address the issue with the Facebook Journalism Project.
11. The typical Facebook user spends 19.5 hours on the platform app each month.
That makes Facebook the most popular social media app as well as the most popular platform. A lot of Facebook time can be attributed to being so accessible on a smartphone, allowing people to scroll while waiting in line or whenever they are bored.
This means that the platform plays a major role in people’s lives as they use Facebook throughout the day including looking through their news feed while waiting for a train or checking notifications before bed.
12. The most discussed Facebook topic in 2020 was Kobe Bryant’s death.
The star’s death caused heavy interactions on Facebook in several countries including the U.S but also the Philippines and Mexico.
Other notable deaths that many posted about on Facebook include Michael Jackson and Prince. Facebook has also become a way to spread the news of the death of a favorite celebrity.
Facebook statistics about reach and revenue
13. Facebook reaches 59% of all social media users.
This statistic makes the platform the leader in social media regarding reach with no other platform coming near it. It also leveraged its influence by creating other products that also rank high in social media use, ending any race from the competition.
14. The U.S. has 240 million Facebook users in 2021.
There are A LOT of people who can access Facebook.
Other countries that have high numbers of Facebook users include Brazil with 139 million users, Indonesia with 136.9 million users, and Mexico with 78 million users.
Facebook covers 91% of the planet as it is the most used social network in 152 countries. However, it doesn’t have free reign in all countries as some have rules for the platform operating in certain areas. Some countries treat it as more of a marketing platform than a personal social media channel.
15. Facebook brought in $28.5 billion as reported during the Q2 of 2021.
That isn’t all the money the company made. It also generated revenue to the tune of $497 million from its other revenue streams. This compares to the $84.2 billion the company brought in worldwide revenue in 2020. Expectations are that 2021 will result in about the same amount of total revenue.
FAQs
How often should you post to Facebook to get optimal views and followers?
Marketers seeking to optimize their brand, products, or services on Facebook should on a daily basis. Depending on your social media marketing strategy and resources, you might even post two to three times a day.
There is a condition to posting that much though. Your digital marketing content has to be valuable and relevant to your brand, although it doesn’t have to be about your brand or business. For instance, a baker with a business on Facebook can post about the most expensive cake in the world or the most unusual cake even though he or she didn’t bake it.
Good video content and images work well to gain and keep the attention of those browsing. Remember, you can create video posts with mobile devices these days, so Facebook video is quite accessible to everyone. Facebook Live is an option too.
How do I prompt others to share my content?
Several ways exist to encourage others to share your content. One way is to include a picture with your status as more people will share a post with a picture.
You can also use a call to action in the post or over an incentive to those who will share. A good incentive is something like they will receive exclusive content or be the first to receive notice of specials.
What is the percentage of Facebook users who will see my post?
Facebook states that content will be seen by 16% of fans. That is why you need to post several times a day. Also, new Facebook posts won’t be seen by the same fans as old posts but will generate a different news feed.
Other social media channels, like LinkedIn and Snapchat, have a similar algorithm to show posts to certain users.
What’s the difference between business accounts and personal accounts?
Business pages are used by people who are using the social media platform to administer pages, sometimes multiple pages, and manage ad campaigns for those pages.
Personal accounts are those created for personal use to connect with friends or promote a brand individually.
One of the primary differences is business accounts won’t be in the search bar and can’t send or receive friend requests. They also can’t create or develop apps.
How much time should I dedicate during the week to manage my Facebook page?
Running a successful Facebook page does take some time and the average time experts suggest for a page administrator to spend on a page is four to 10 hours a week. That includes Facebook marketing, which includes creating new content and updating the page as well as managing ad campaigns and promoting the brand and products.
The amount of time an administrator should spend on a page will also depend on how busy the page is. A popular page with lots of posts will take up more time to manage posts, remove some that don’t follow rules, and interact with others commenting.
How do I see more posts from more friends?
You can change how you see posts and which posts you see by changing the setting on the feed.
There are two settings for you to view your news feed. One is top Facebook stories, which is the default setting. The other is chronological posts from your friends.
If you are on the top stories setting, Facebook will show you posts it thinks will interest you the most and those could be from the same people every day. Changing to the chronological order will allow you to see posts from all your friends.
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