Having a website is essential. It plays a significant role in how people perceive you or a brand.
Website design is just as important as website performance. Based on the statistics that we are about to show you, these aspects play a big part in increasing sales and converting potential customers into patrons.
Since almost every company is taking their business online, it is essential to know that getting your business online is just the first step. You can increase your sales by getting more website traffic to your site, but that takes a combination of digital marketing skills and SEO knowledge.
We carefully curated a list of valuable statistics that can help any business improve their website, including their mobile website.
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Highlights
- Users can form an opinion about your website in about 50 milliseconds, and it will determine whether they stay or leave your site.
- 88% of online visitors and consumers will less likely return to a site after a bad experience.
- 38% of people will stop engaging with a website if they think the content is poorly written and poorly laid out.
- 39% of web visitors will stop engaging with a website if images take too long to load or won’t load at all.
- Website visitors spend an average of 5.94 seconds looking at the main image of a website.
- Slow websites can cost business owners $2.6 billion in losses.
- 47% of users expect only a maximum of 2 seconds for a page to load.
- 57% of website visitors say they won’t recommend a website with a poor and clanky design on mobile.
- Almost 8 out of 10 customers would stop engaging with content that doesn’t look good on their mobile device.
- 61% of users will unlikely return to a mobile site if they had trouble accessing it, and 40% of those people will go to a competitor site instead.
Website statistics about visitor experience
1. Users can form an opinion about your website in about 50 milliseconds, and it will determine whether they stay or leave your site.
Users and website visitors only take a fraction of a second to decide whether they like it or not. It could be because of the headline, the headings, the website design, or even the loading speed. If the slow loading speed is the case, visitors might even leave without glancing at your website.
The best way to get more people to like your website is to improve the overall design, including the theme or template that you choose. Selecting a web hosting service is an important choice too. You’ll pick a plan based on your website traffic statistics, storage needs, and pricing.
2. 88% of ecommerce visitors and consumers are less likely to return to a site after a bad experience.
First impressions do last, and even if you make that sale, the chances of recurring another sale from a customer that had a bad experience with your site are slim. Bad experiences can come from many things, such as slow loading times, complicated checkout processes, and poorly displayed products – just to name a few.
Every detail of your website plays a role in the user experience and it should be a priority to make sure the experience is top-notch.
3. 38% of people will stop engaging with a website if they think the content is poorly written and poorly laid out.
Even if some people don’t judge your website right away, there is still a chance that they will close that tab if they discover that the content is poorly written and laid out. Even if your design is great on both desktop and mobile, content can turn a consumer off.
Content should be helpful, valuable, and provide specific details that aid in decision-making. It should be organized with headlines and subheads to avoid scaring people with a wall of text. Tables, charts, and bullet points can also make content more interesting.
Website statistics about design and performance
4. 39% of web visitors will stop engaging with a website if images take too long to load or won’t load at all.
Let’s say that you laid out your content and wrote it perfectly to engage more users and get more organic traffic to your website. You might get more people on your site, but having images that take a while to load or not load at all is an absolute deal-breaker.
Every detail counts, and visitors who get impatient will immediately stop engaging your site if an image loads slowly. What’s the solution? Make sure you compress images and work with a trusted hosting service to ensure that all site traffic has fast load times.
5. Website visitors spend an average of 5.94 seconds looking at the main image of a website.
Your website’s main image is probably the most important image of your entire website, so you need to make sure you choose the right one. It should be directly connected to your website and tell something about what your website is all about.
Since users spend time looking at the image, it should be followed up by content that complements the image on the homepage.
6. Slow websites can cost business owners $2.6 billion in losses.
To avoid dismal page views, you need to invest in web design and hosting. Whether you want to design your website yourself or hire a professional, using a reputable web builder is important if you don’t know how to write code. Some web builders are very clanky, which will give you a hard time when optimizing your website for both mobile and desktop users.
In terms of web hosting, you should choose a plan that works for the size of your business and the number of visitors your website gets. Some people forget to upgrade their plans as they get more visitors, and it contributes to slow load times and website crashes.
7. 47% of users expect only a maximum of 2 seconds for a page to load.
Internet users are impatient. With fast internet speeds on both mobile and desktop and both cellular data and home fiber, they expect websites to load fast as well. And anything longer than 2 seconds is a total letdown.
The easiest way to solve slow image loading times is to choose the right file type and size. Whole higher-quality images can make your blog post or landing page look better, and you must compromise with design to boost performance.
Website statistics about mobile pages
8. 57% of website visitors say they won’t recommend a website with a poor and clanky design on mobile.
Mobile websites are supposed to provide an optimal user experience compared to desktop sites. Most people are on mobile, so when designing your site for a desktop, you should also focus on optimizing the design to work perfectly on mobile.
Many web page builders allow you to preview your mobile site and see how it appears on a mobile device on a computer. The best way to try it and tweak it is by opening your website using your phone and tweaking the design on your computer until you get it right.
9. Almost 8 out of 10 customers would stop engaging with content that doesn’t look good on their mobile device.
Even if you spend a lot of time designing your website and creating the perfect design for desktop users, it wouldn’t mean anything if the content does not look good on a mobile device. Some texts may look short on desktop but not on mobile. On mobile, texts would appear to look longer and less readable, which is why you need to shorten the paragraphs and break down texts with subheadings or cover images to make them look better on mobile.
You can always use your web builder’s mobile page preview to ensure mobile appearance, but the best way is to visit the website using your smartphone to get a better look at it.
10. 61% of users will unlikely return to a mobile site if they had trouble accessing it, and 40% of those people will go to a competitor site instead.
In this scenario, you want to be the competitor. You want users to go to your mobile site when they get frustrated trying to access your competitor’s website. Having a fully functional mobile site will definitely give your business a clear edge.
Many people overlook the fact that most internet users are on mobile. If that is the case, you should probably focus on your mobile site more, but make sure you still create an excellent desktop design to get a clear advantage on both platforms. Overall, website design plays a significant role in converting potential customers into customers. And the user experience will determine if they will be recurring customers and recommend your business to their family and friends.
FAQs
Can small businesses benefit from a website?
Businesses of any size can benefit a lot from having a website, significantly smaller enterprises. Having a website can make small businesses look more professional, and it could extend their reach, which could potentially drive sales and popularity.
Of course, a website is just one of the many marketing efforts that a business should use to connect with consumers. As a company grows, additional marketing strategies like content marketing, social media marketing, and search engine optimization should also come into play.
How important is web design for businesses?
Web design is the most important aspect of online businesses. Your website’s design is the first thing people will notice even without looking at images and reading the content, so it has to be visually appealing if you want people to get interested in browsing through your collection of products or services.
Web design is not just about visuals. Still, it is also about performance, loading speeds, content quality, and layout, so make sure you have these things in check to give your potential customers the best experience.
How can I improve the web design of my website?
If you are not familiar with web-building tools or don’t have the time to be creative, you can always hire someone to design your website for you. Hiring a designated designer will help you focus on other aspects of your business. People with experience and who specialize in web design can offer the best designs and the best ways to keep your website optimized for both mobile and desktop.
How much does it cost to get a website up and running?
To create a business website, you must purchase a domain name and sign for a web hosting service. Luckily, most SaaS nowadays provides you with everything you need to get a website up and running.
On average, it will cost about $200 to launch a fully functional and well-designed website. This price will include web designing fees, web hosting, domain names, security certificates, and useful plugins. However, the cost of maintaining a website will cost around $50 monthly.
You can use free tools like Google Analytics to monitor things like unique visitors, conversion rates, and other traffic data.
Statistics sources
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