Duda is a professional website builder made for web design agencies, freelancers and SaaS platforms that build and manage sites for clients. In 2026 Duda’s Basic plan costs $19/month billed yearly ($25 monthly) and includes one published site, the Agency plan costs $52/month yearly with four sites, and full white-labeling starts at $149/month. Our verdict: Duda is one of the best platforms for building client sites at scale, with strong AI tools and client management, but it’s overkill for someone building a single site for themselves. Try Duda free for 14 days.
Updated October 2026.
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Duda at a glance: key facts
| Item | Duda (October 2026) |
|---|---|
| Starting price | $19/mo (Basic, billed yearly) with 1 published site |
| Renewal price | Same list price; monthly billing is $25/mo (yearly saves up to 25%) |
| Extra sites | $17/mo or $168/yr per site on Team and above ($19/mo on Basic) |
| Best for | Agencies, freelancers and SaaS platforms building client sites |
| Free domain? | A 1-year free domain is listed in Duda’s plan table; confirm at checkout |
| Money-back guarantee | 30 days, plus a 14-day free trial with no credit card |
| Rating | 4.3/5 (our assessment) |
Pros:
- Built for agencies: client accounts, permissions and site comments
- Full white-labeling of the editor, dashboard and emails on White Label
- AI tools for content, sections, SEO and AEO, plus an MCP server
- Unlimited storage and bandwidth on AWS hosting
- 30-day money-back guarantee
Cons:
- Pricing per site adds up for single-site owners
- E-commerce and bookings cost extra per site
- Fewer third-party apps than Wix or WordPress
- Live chat support only from the Agency plan up
What is Duda?
Duda is a hosted website building platform. Unlike Wix or Squarespace, Duda is built for businesses that offer websites to other businesses: web design agencies, digital marketing firms, freelancers and SaaS companies that bundle websites with their own products. Duda separates platform features (the plan) from websites (the site subscriptions), so you pay for the tools once and add sites as you win clients.
Duda includes a drag-and-drop editor, templates, client management, team collaboration and multi-site management in one dashboard. Sites run on AWS hosting with unlimited storage and bandwidth. Duda’s newer additions include an AI stack across the editor, agentic SEO tools, an AI Visibility add-on that tracks how client sites appear in ChatGPT, Gemini and Perplexity, and Duda Vibe for prompt-built projects.
Duda is a strong fit for:
- Web design agencies managing dozens or hundreds of client sites
- Freelancers who want a professional builder with client hand-off tools
- Marketing agencies selling websites as part of a retainer
- SaaS and hosting companies that want to white-label a website builder
How much does Duda cost in 2026?
Duda’s plans are priced per account, and each includes one or more published sites. Prices below are Duda’s US list prices, as published in October 2026.
| Plan | Billed yearly | Billed monthly | Included sites | Team seats | Support |
|---|---|---|---|---|---|
| Basic | $19/mo | $25/mo | 1 | Owner only | |
| Team | $29/mo | $39/mo | 1 | 3 | |
| Agency | $52/mo | $69/mo | 4 | 6 | Email, chat and screen share |
| White Label | $149/mo | $199/mo | 4 | 6 | Email, chat and screen share |
| Custom | Contact sales | Contact sales | Custom | Custom | 24/7 VIP |
Additional Website Builder sites cost $19/month or $171/year on Basic, and $17/month or $168/year on Team, Agency and White Label. Duda Vibe projects are cheaper per project on the higher plans. Duda says the Agency plan’s four site subscriptions are worth $76/month, which is why it labels Agency the best value.
Extra costs
- E-commerce and bookings: priced separately per site; check Duda’s e-commerce pricing before quoting clients.
- AI Visibility add-on: $19/month (Starter), $39 (Growth), $89 (Professional) or $195 (Scale) for tracking brand mentions in AI answer engines.
- More AI credits: every standard plan includes 150 monthly AI credits.
Free trial and refunds
Duda offers a 14-day free trial with all White Label features and no credit card required. Paid plans come with a 30-day money-back guarantee, which is longer than most builders offer.
What are Duda’s best features?
Client management and collaboration
Duda’s dashboard is designed around client work. You can invite unlimited client accounts, set permissions on what each client can edit, collect site content with an AI-powered content collection form, and gather feedback through site comments. Team plans add seats and role-based permissions for your staff.
White-label platform
On the White Label and Custom plans, Duda lets you present the website builder, multi-site dashboard, preview pages and platform emails under your own brand, with a custom platform domain. Clients log into what looks like your product, which is valuable for agencies and SaaS platforms.
AI tools and agentic SEO
Duda’s AI features help write, improve and translate copy, generate sections and multi-page sites, generate image alt text and create custom widgets. Agentic SEO and AEO tools suggest and apply optimizations, and Duda’s MCP server lets third-party AI tools work with the platform through natural-language commands.
Duda Vibe
Duda Vibe is Duda’s prompt-driven project type. According to Duda’s pricing page, Vibe projects include an integrated backend and cloud storage, user authentication, visual editing, safe testing and integrated analytics, so agencies can build app-like client projects alongside standard websites.
Templates, dynamic pages and code access
Duda offers templates you can customize, saved custom templates and sections for reuse across clients, dynamic pages driven by connected data, multi-language support and personalization rules. Developers get HTML and CSS access, and higher plans add API access and single sign-on.
What are the downsides of Duda?
Expensive for a single personal site
If you only need one site for yourself, Duda’s $19/month Basic plan competes with Wix and Squarespace but offers fewer consumer-oriented extras. Duda’s value shows when you manage many sites. A small business owner who wants built-in scheduling, email marketing and a large template gallery will usually get more for the same money from a consumer builder.
Add-on pricing complexity
Site subscriptions, e-commerce, bookings, AI Visibility and Vibe projects are priced separately. Agencies need to model costs per client to protect margins.
Smaller app ecosystem
Duda has integrations and a Zapier connection (limited on lower plans), but nothing close to the WordPress plugin library or the Wix App Market.
Support tiers
Basic and Team plans get email support only. Chat and screen-share support start on Agency, and 24/7 VIP support is reserved for Custom.
How do agencies use Duda?
A typical Duda client project follows a repeatable workflow, which is where the platform saves the most time:
- Send the client Duda’s AI-powered content collection form to gather text, images, logos and business details.
- Start from one of your saved custom templates or sections, or let Duda’s AI generate a first draft of the site.
- Invite the client to review the site and leave comments directly on the pages.
- Set client permissions so the client can edit content but not the layout, then publish on the client’s domain.
- Use Duda’s multi-site dashboard to monitor sites, apply updates and sell add-ons such as e-commerce, bookings or AI Visibility tracking.
Because plans are priced per account and sites are added individually, agencies can price each client’s website subscription with a predictable margin. The Agency plan’s four included sites and lower per-site rates make the math easier once you have several clients.
Is Duda easy to use?
Duda’s editor is drag-and-drop and approachable for designers and non-technical team members, while developers can add custom code. The learning curve is mostly in the agency features (permissions, templates, client workflows) rather than in page editing. Clients can be given a simplified editor so they update content without breaking layouts.
Starting a new agency or client brand? Generate options with the namechk business name generator, then confirm domains and social handles with the namechk username and domain checker.
How does Duda compare with alternatives?
| Platform | Starting price (yearly billing) | Built for | Hosting |
|---|---|---|---|
| Duda | $19/mo incl. 1 site | Agencies and SaaS platforms | Managed (AWS) |
| Webflow | $15/mo site plan, plus Workspace plans | Designers and agencies wanting code-level control | Managed |
| Wix Studio | Separate Wix Studio plans | Agencies on the Wix ecosystem | Managed |
| WordPress | Free software plus hosting | Any project, maximum flexibility | You choose a host |
Designers who want maximum visual control should read our Webflow review. For a ranked list of builders for every use case, see our best website builders guide.
How we evaluated Duda
This Duda review is based on Duda’s official pricing page, plan comparison table and pricing FAQs as of October 2026. We compared plan costs, per-site pricing, white-label options, AI features, support tiers and refund policy against Webflow, Wix Studio and WordPress. We did not build client sites for this review; feature descriptions reflect Duda’s documentation.
Is Duda worth it in 2026? Our verdict
Duda is worth it for agencies, freelancers and SaaS platforms that build websites for clients. The client management tools, white-label option, reusable templates and AI features save real time at scale, and the 30-day money-back guarantee lowers the risk of trying it. Individuals building one personal or small business site will get more value from Wix or Squarespace.
Our rating: 4.3/5 (our assessment). If you build sites for clients, start Duda’s 14-day free trial and test the Agency plan’s workflow with a real client project.
FAQs
How much does Duda cost in 2026?
Duda’s Basic plan costs $19 per month billed yearly or $25 monthly and includes one published site. Team costs $29 yearly or $39 monthly, Agency costs $52 yearly or $69 monthly with four sites, and White Label costs $149 yearly or $199 monthly. Additional sites cost $17 to $19 per month depending on the plan, as of October 2026.
Is Duda good for beginners?
Duda’s drag-and-drop editor is beginner-friendly, but the platform is designed for agencies and freelancers who build sites for clients. A beginner building one personal site can use Duda, but Wix or Squarespace usually offer more consumer-focused templates and apps for the price. Duda’s 14-day free trial lets you test the editor without a credit card.
Does Duda offer a free trial or refund?
Yes. Duda offers a 14-day free trial that includes all White Label plan features and requires no credit card. Paid Duda plans also come with a 30-day money-back guarantee, according to Duda’s pricing page in October 2026, which is longer than the 14-day refund windows offered by many website builders.
Can I white-label Duda?
Yes, on the White Label and Custom plans. Duda lets you rebrand the website builder, multi-site dashboard, preview pages and platform emails with your own colors and domain, so clients see your brand instead of Duda’s. White Label starts at $149 per month billed yearly and includes four published sites.
Is Duda better than WordPress for agencies?
Duda is better for agencies that want hosted, maintenance-free sites, built-in client permissions and white-labeling without managing plugins, updates or security. WordPress is better when projects need maximum flexibility, custom functionality or full data ownership. Many agencies use Duda for small business clients and WordPress for complex builds.
Does Duda support e-commerce?
Yes. Duda supports online stores and bookings, but they are priced separately from the platform plans, per site. Duda directs users to a dedicated e-commerce and bookings pricing page, so check it before quoting clients. For stores where selling is the main goal, a dedicated platform like Shopify may offer more depth.
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