Leadpages is a landing page and conversion platform that was rebuilt from the ground up in 2026. Plans start at $29/month for publishing (Pro), and conversion features such as A/B testing begin on Grow at $99/month; annual billing saves 20%, and every plan has a 7-day free trial with no traffic caps. Our verdict: a strong choice for marketers and small businesses that live on lead capture, but the useful testing tools now sit on pricier tiers, so solo users who only need a few pages may find cheaper options.
Updated October 2026.
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Leadpages at a glance
| Leadpages (October 2026) | |
|---|---|
| Starting price | $29/mo (Pro), billed monthly; annual billing saves 20% |
| Renewal price | Same list price; Leadpages says existing customers keep their current price |
| Best for | Marketers, coaches, agencies and small businesses running lead-generation campaigns |
| Free domain? | No; you connect your own custom domain (SSL included) |
| Money-back guarantee | Not stated; 7-day free trial on every plan, card required |
| Traffic limits | None on any plan |
| Rating | 4.0/5 (our assessment) |
Pros:
- No traffic caps or overage fees on any plan
- AI page creation and custom domains with SSL on every plan
- A/B testing, dynamic text replacement and lead enrichment from Grow
- Smart Traffic AI routing and heatmaps on Optimize
- 200+ integrations, including HubSpot, Salesforce, Mailchimp and Zapier
Cons:
- A/B testing is no longer in the entry plans
- Pro is limited to 25 pages, one site and one custom domain
- Credit card required for the free trial
- No refund policy stated on the pricing page
- Higher tiers ($99 to $399/mo) are expensive for small businesses
What is Leadpages?
Leadpages is a lead-generation platform for building landing pages, websites, blogs and pop-ups that turn visitors into leads and customers. The company was founded in 2012 in Minneapolis and now describes itself as a conversion rate optimization (CRO) platform used by solo marketers, agencies and enterprise teams.
In 2026 Leadpages relaunched its product. Its pricing FAQ says: “We rebuilt the product from the ground up. Same team, same 13-year track record. New technology.” Existing Leadpages pages keep working, customers can choose the old or new experience, and current prices stay the same for existing subscribers.
Is Leadpages worth it in 2026? Our Leadpages review verdict
This Leadpages review finds the rebuilt platform well suited to its core job. AI page creation, unlimited traffic on every plan and deep CRM and email integrations make it quick to launch campaign pages that actually feed your sales process. On Grow and above, Leadpages adds tools that usually require separate subscriptions: A/B testing, dynamic text replacement, anonymous traffic detection and lead enrichment.
The trade-off is price structure. A/B testing, once a selling point of mid-tier Leadpages plans, now starts at $99/month, and Smart Traffic and heatmaps at $199/month. The $29 Pro plan is a publishing plan with a 25-page limit and one custom domain.
We rate Leadpages 4.0 out of 5 (our assessment): excellent value if you will use the testing and enrichment features, merely adequate if you only need a handful of landing pages.
What are Leadpages’ best features?
AI page creation
Every Leadpages plan includes AI page creation, URL imports and AI chat, powered by a monthly credit allowance: 12,000 credits on Pro, 20,000 on Business, 40,000 on Grow, 80,000 on Optimize and 160,000 on Scale. Credits refill each billing cycle, and top-up packs start at $2.50.
Unlimited traffic
Leadpages has no traffic caps and no overage fees on any plan. Its pricing page contrasts this with competitors that cap visitors on comparable tiers, which matters if a campaign or ad suddenly performs well.
A/B testing and Smart Traffic
Grow includes manual A/B testing with up to six variants per page. Optimize adds multivariate testing, Smart Traffic (AI that routes each visitor to the variant most likely to convert), click and scroll heatmaps, and auto-personalization.
Lead enrichment and anonymous traffic detection
From Grow, Leadpages can identify some anonymous visitor companies (2,000 per month on Grow, 5,000 on Optimize) and enrich leads with extra data (1,000 per month on Grow, 2,500 on Optimize), plus ICP audience targeting.
Integrations
Leadpages connects to HubSpot, Salesforce, Mailchimp, Google Ads, Stripe, Shopify, Slack, Zapier and more than 200 other tools, and leads can flow to your CRM or email tool via webhooks. Pro and Business allow 5 integrations; Optimize allows 10. API access and an MCP connector are listed on Pro.
Sites and blogs, not just landing pages
Leadpages can publish full websites and blogs as well as landing pages. Pro includes one site and one blog; Optimize includes six sites and five blogs.
How much does Leadpages cost in 2026?
Leadpages lists five self-serve plans in US dollars, plus Enterprise. Prices below are monthly billing from Leadpages’ pricing page in October 2026; paying annually saves 20%.
| Plan | Price | Pages / sites / domains | AI credits/mo | Key extras |
|---|---|---|---|---|
| Pro | $29/mo | 25 / 1 / 1 | 12,000 | Publishing, API, 5 GB storage, 90-day analytics |
| Business | $49/mo | 50 / 2 / 2 | 20,000 | CSV lead export, 10 GB storage, 12-month analytics |
| Grow | $99/mo | Unlimited / 4 / 4 | 40,000 | A/B testing, dynamic text, lead enrichment |
| Optimize | $199/mo | Unlimited / 6 / 6 | 80,000 | Smart Traffic, heatmaps, 3 seats, priority email support |
| Scale | $399/mo | See pricing page | 160,000 | Highest self-serve tier |
| Enterprise | Custom | Volume publishing | Custom | SSO, custom contracts, dedicated support |
Every plan includes a 7-day free trial with full access to that plan’s features. Leadpages collects a card at checkout and charges on day 7 unless you cancel. You can cancel or change plans anytime; changes take effect at the next billing cycle. Leadpages evaluates nonprofit and education discounts case by case.
Leadpages’ pricing page does not state a refund policy, so cancel during the trial if the platform isn’t right for you.
Which Leadpages plan should you choose?
The Leadpages plan lineup splits cleanly into publishing plans and optimization plans. A simple way to choose:
- Pro ($29/mo): one brand, a handful of campaign pages, and no need for testing. Watch the 25-page and single-domain limits.
- Business ($49/mo): two brands or a larger library of pages, plus CSV lead export and longer analytics history.
- Grow ($99/mo): anyone running paid traffic who wants to A/B test headlines and offers, personalize copy to ad keywords, and enrich leads.
- Optimize ($199/mo): teams with enough traffic for Smart Traffic and heatmaps to pay off, and up to three seats.
- Scale and Enterprise: agencies and larger marketing teams that need more credits, seats, SSO or custom contracts.
Because the trial is only seven days and requires a card, plan it in advance: have your copy, images and integration logins ready, build one real page on day one, connect your email or CRM tool, and send some traffic to it. That is enough to judge the editor, the AI output and the lead flow before the first charge.
What security and compliance does Leadpages offer?
All Leadpages plans include custom domains with SSL, so pages are served over HTTPS. As a hosted platform, Leadpages manages servers and updates. Enterprise adds single sign-on (SSO). If you collect leads from the EU or California, configure consent text and privacy links on your forms, as you would on any landing-page tool.
What customer support does Leadpages offer?
Leadpages lists email priority support on Optimize and dedicated support on Enterprise. Lower plans rely on standard support and the Leadpages knowledge base. Leadpages is based in Minneapolis, Minnesota.
Leadpages vs alternatives
| Tool | Best for | Notes |
|---|---|---|
| Leadpages | Lead-gen pages with built-in testing | No traffic caps; testing from $99/mo |
| Carrd | Cheap one-page sites | Very low cost, minimal features |
| Elementor (WordPress) | Landing pages on your own WordPress site | Plugin; needs hosting |
| Webflow | Design-heavy marketing sites | More design control, steeper learning curve |
If you only need a simple page, our Carrd review covers a far cheaper option. WordPress users can build landing pages with Elementor; see our Elementor review. For full websites, compare the best website builders or our Webflow review.
Who should use Leadpages?
- Good fit: marketers running paid ads who need fast landing pages and A/B tests without traffic limits.
- Good fit: agencies and teams that want lead enrichment and CRM integrations in one tool.
- Poor fit: e-commerce stores; Leadpages integrates with Stripe and Shopify but is not a store builder.
- Poor fit: hobby sites that only need one page; Pro at $29/month is costly for that.
Launching a new campaign brand? Check that the domain and social handles are free with namechk, or brainstorm with the business name generator.
How we evaluated Leadpages
This review is based on Leadpages’ official pricing page, plan comparison table and FAQ as of October 2026, including the structured pricing data Leadpages publishes. We compared plan limits and features with other landing-page and website builders. We did not run conversion experiments, and we do not repeat Leadpages’ claims about competitors’ limits as our own findings.
FAQs
How much does Leadpages cost per month?
As of October 2026, Leadpages costs $29 per month for Pro and $49 for Business, which are publishing plans. Grow costs $99 and adds A/B testing; Optimize costs $199 and adds Smart Traffic and heatmaps; Scale costs $399. Annual billing saves 20%, and Enterprise pricing is custom.
Is there a free version of Leadpages?
No. Leadpages has no free plan, but every paid plan includes a 7-day free trial with full access to that plan’s features. A credit card is required to start the trial, and you are charged on day 7 unless you cancel from your account settings.
Does Leadpages limit traffic or leads?
No. Leadpages says every plan includes unlimited traffic with no traffic caps and no overage fees. Limits apply instead to pages, sites, custom domains, AI credits, and, on Grow and above, to monthly lead-enrichment and anonymous traffic detection quotas. Extra AI credits can be bought in top-up packs.
Which Leadpages plans include A/B testing?
Manual A/B testing starts on the Grow plan at $99 per month, with up to six variants per page. Optimize at $199 per month adds multivariate testing, Smart Traffic AI routing and heatmaps. The Pro and Business plans are publishing plans and do not include testing features.
Can I build a whole website with Leadpages?
Yes. Leadpages can publish full websites and blogs as well as landing pages and pop-ups. The Pro plan includes one site and one blog with up to 25 pages, while Grow and Optimize offer unlimited pages and multiple sites and blogs. It is not designed to run a full online store.
What is the difference between Leadpages and ClickFunnels?
Leadpages focuses on landing pages, websites and conversion optimization, with A/B testing, lead enrichment and CRM integrations. ClickFunnels focuses on multi-step sales funnels with built-in checkout and upsells. Choose Leadpages for lead capture and testing; choose a funnel builder if you sell products through multi-step funnels.
What happened to the old Leadpages?
In 2026 Leadpages rebuilt its product on new technology with the same team. According to its FAQ, existing pages keep working, customers can choose the old or new experience, and existing subscribers keep their current price. New plans and features apply to new signups and upgrades.
Bottom line
Leadpages remains one of the most complete landing-page platforms, now with AI page creation, unlimited traffic and built-in lead enrichment. The best features live on Grow and above. If lead generation drives your business, start a 7-day trial at Leadpages and test it on a real campaign before the trial ends.
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